Hi, I’m Maja
Founder of The HerStrength Collective, and a former ballerina turned strength coach for women who want to feel powerful in their bodies again.
My fitness journey began in the world of ballet, teaching me discipline, dedication, and a drive for excellence. I spent years mastering movement and learning how powerful the mind-body connection truly is.
At 18, I shifted. At first, I thought I was just changing how I trained. But really? I was changing who I was.
Strength training became the first space where I didn’t have to perform. My training went from focusing solely on how I looked, to reclaiming how I felt in my body. Strength training gave me ownership over my body, freedom in how I moved, and confidence that wasn’t based on appearance, but alignment.
That shift lit a fire in me. One that became the foundation for The HerStrength Collective.
Why I created the herstrength collective
I know what it’s like to do everything right and still feel stuck. To overthink, overwork, and never feel like you’re doing enough.
I created this program for the woman who’s driven, high-achieving, and knows how to work hard – but feels like her fitness journey is built on extremes:
→ Restriction during the week, then spiraling on weekends.
→ Lifting in the gym, but never really seeing changes
→ Feeling “on track” one week and totally lost the next
You don’t need another strict plan.
You need a system that builds confidence, clarity, and consistency – in your body and your mindset.
Whether you’re stepping into the gym for the first time or trying to build a strong, feminine physique that actually feels good to live in, I’m here to walk with you, every step of the way.
Our Signature 3-Phase Coaching Framework
Nourish. Train. Embody. A research-backed, psychology-driven system designed to help you build lean muscle, regulate your metabolism, and create identity-level change that lasts.
Nourish
Learn how to fuel your body with enough food to support muscle growth, energy, and performance. Rebuild trust in your hunger, end food guilt, and shift your relationship with eating from control to confidence.
Train
Build a physique you’re proud of through a strength training plan designed for your lifestyle and goals. No more random workouts or second-guessing what works. Just results-driven programming that delivers visible muscle definition.
Embody
This is where strategy meets self-worth. Step into the identity of the woman who no longer hides, doubts, or over-thinks – she trains with intention, eats with freedom, and shows up like she owns the room.
My coaching is grounded in research, empathy, and lived experience. I’ve been through the pressure, the burnout, the identity shifts — and I’ve found a way to thrive without sacrificing my health, goals, or values.
Now I help other women do the same.
Credentials
NASM Certified Personal Trainer
NASM Certified Physique & Bodybuilding Coach
B.S. in Kinesiology – Exercise & Movement Science, University of Wisconsin–Madison
NASM Certified Wellness Coach
Precision Nutrition Nutrition Coach
Ready to explore coaching?
If you’re ready to stop guessing, start growing, and finally feel at home in your body, click below to sign up for a free consultation.